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In Conversation with Chris Pelk

Check out our ‘In Conversation With’ content series

Reality.House presents ‘In Conversation With’, an original content series dedicated to championing the future of creativity. We speak with the world’s top creators and industry leaders in mixed reality. With new discussions every month, you’ll gain insight into this exciting creative format, learn tips from creators, understand key trends, what the future holds and why brands and marketers need to focus on this space.

In the first of the series, effects maverick Chris Pelk talks us through how his juvenile love for Back to the Future’s shark inspired his passion for AR. While there might be no recipe for going viral, Pelk talks us through going back to basics and understanding the human need, or desire, behind your AR piece.

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